• WE ARE HYBRID

    WE ARE A HYBRID

    COMMUNICATION / DATA AGENCY SPECIALIZED IN B2B

  •  DATA DRIVEN MARKETING AT THE HEART OF OUR EXPERTISE

    WE ACTIVATE BRANDS BY PUTTING DATA AT

    THE HEART OF ALL OUR MARKETING CAMPAIGNS

  • B2B OUR AREA OF EXPERTISE

    WE HAVE COMBINED THE STRENGTHS OF OUR AGENCY'S

    CREATIVE FORCE WITH THE INTERACTIVE POWER

    OF OUR MARKETING PLATFORMS

  • OUR AMBITION: TO HELP YOUR BRAND BECOME « CUSTOMER SPECIFIC »

    OUR AMBITION: TO HELP YOUR BRAND

    BECOME « CUSTOMER SPECIFIC »

OUR AGENCY

WE ARE HYBRID

In an era of digital transformation, mastering technologies and data analytics has become for agencies as essential as their expertise in consulting and creative thinking

It is from this strong belief that AIR DDM was born in April 2013.

By combining the business approaches used in communications, IT and data and having developed a way for the different experts of this talent ecosystem to work together, our agency model helps companies implement new customer marketing strategies for their brands.

These are more precise, more automated, and more individualized marketing strategies, where creativity remains essential and takes into account each customer's unique characteristics to better engage him / her.

DATA DRIVEN MARKETING AT
THE HEART OF OUR EXPERTISE

The hyper-connectedness and over-solicitation in this digital age makes for customers that are more confident in their choices and constantly looking for the next best thing. These customers’ demands and expectations of brands are higher, and their loyalty more volatile.

At AIR DDM, we believe that brands must strive to better recognize and understand their customers and to forge more personal ties with them to stand out and become their brand of preference.

The challenge is knowing how to exploit the wealth of customer information found in company systems as well as the data trails customers leave behind when they interact with the brand through different channels.

Using its own marketing platforms, AIR DDM supports company brands in developing their customer knowledge base and in deploying of data‑driven marketing actions based on the profile, behaviour and sales potential of each customer.

B2B
OUR AREA OF EXPERTISE

Depreciating margins, the impact of digital transformation on the customer journey, the growing number of channels, customer volatility, smaller marketing budgets...These are all issues company brands face in B2B markets.

The good news is that, with profession-related purchasing behaviours being easier to model, and with professionals being able to engage in the long-term when they are recognized, data-driven marketing offers B2B brands new opportunities to better interact with their customers.

At AIR DDM, these beliefs are supplemented with a solid background in the area, the result of our managing partners and consulting teams’ years of experience working with major industry brands and in professional distribution.

OUR EXPERTISE

Consulting

Supporting brands in setting up their communication and marketing strategies, in an era where customer interaction is revolutionized by data proliferation and the increasing number of communication channels.

Data

Audits, analyses, customer data synchronization from company information systems, i.e., transactional data, behavioural data (on-and offline), etc.

Marketing platforms

  • Relationship marketing programme management and promotion
  • Network promotion projects
  • Marketing automation
  • Customer-specific sales proposals
  • Reporting/dataviz

Marketing activation / Communications

Customer journey mapping and analysis
Design and creation of communications mediums and materials
Marketing proposals by target market
Campaign outreach and automation

Content creation and production

Sales and technical support materials
Website, blog, minisites for events, etc.
Videos
Technical 3D animations
Customized and customer-specific content

Consulting in customer motivation and reward

Consulting in customer rewards
Strategic sourcing and purchasing
Static and dynamic shops
Front and back office
Logistics
Customer service centre
After-sales service management
Call reception service

TECH

SOME NUMBERS:

10

Operational marketing
platforms in 3 countries

200.000

Analysed professional
clients on database

50.000

Regular professional
clients supported

AIR DDM has its own integrated software platform, offered as SaaS.

This platform allows companies to, mainly, standardize regular data processing, customer-specific sales proposals and their large-scale dissemination, as well as to measure the performance of the actions carried out.

It also meets the specific requirements of the marketing campaigns deployed by the agency:

  • relational programmes (on-line shops, membership database, proof of purchase processing, printing/data routers interface, reporting, etc.)
  • customer journeys
  • marketing automation
  • Multi-channel campaigns...

AIR DDM has designed and set up more than a dozen marketing and sales platforms for its clients.

The advantages of using our platform:

  • Compatibility with all internal systems (ERP, CRM...)
  • Accelerated development
  • Upgradability
  • Numerous different functions
  • Easy maintenance
  • Quality website code

Hosting and data security:

AIR DDM hosts data in the AWS Europe (Frankfurt) data centres for better speed, instant flexibility and a high level of security, in compliance with international standards such as ISO 27001.

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