HOW TO DRIVE A MULTI-BRAND RELATIONAL PROGRAMME AROUND AN INTEGRATED MARKETING PLATFORM
HOW TO DRIVE A MULTI-BRAND RELATIONAL PROGRAMME AROUND AN INTEGRATED MARKETING PLATFORM

Market : Automotive Aftermarket

Issue : Manage constraints linked to a coalition of brands, drive and develop the programme, capitalise on the acquired customer knowledge through the programme to increase effectiveness of the relational strategy

Experience : Definition of the promotional strategy of France and Benelux’s programme, proofs of purchases management (physical invoices and/or distributor data), multi-channel activities, relationship management with the members, reporting, e-shop global management (sourcing and implementation)