HOW TO DIGITALIZE A CUSTOMER JOURNEY IN A PROFESSIONAL DISTRIBUTION NETWORK
HOW TO DIGITALIZE A CUSTOMER JOURNEY IN A PROFESSIONAL DISTRIBUTION NETWORK

Market : Painting and decoration distribution

Issue : In the absence of a CRM system, improve the knowledge and integration of new customers in the buying journey

Expertise : Data analysis (3 years of sales history), transactional segmentation, implementation of a customer journey with off and online marketing automation.